I see it all the time.
Coaches & consultants that just have prices on their sites that don’t make any sense to me at all.
Pricing – You’re Doing It Wrong
Now don’t get it twisted. I’m not saying that I know everything… but I know a little bit. I know when something doesn’t match… I know when I see an “expert” that has “novice” prices.
I know when I see pricing based on the hour… there wasn’t a lot of forethought or research done.
Do you feel like your prices are just wrong? Want some help? Check this out.
httpvh://youtu.be/lQbJl-x7kTc
I’ve done all the talking, now it’s your turn. Tell me in the comments below… What is your pricing strategy? How did you come up with it?
Let me know what has worked and what hasn’t worked for you.
Thanks a bunch!
~J
PS. If you have pricing and packaging questions that you would like me to answer specifically, let me know by filling out this quick one-question survey.
First I completed an analysis of the actual amount of time spent on a sample of tasks. I applied our hourly pay rate and standard billable rate. Our firm revenue goal is 2.5 times fully loaded payroll cost. Then I looked at the pricing of firms in our market area for the same services. From this I determined my pricing for the task to be completed (tax return, payroll preparation, etc.). I bundled this all together to arrive at a “package” price with options that were reviewed with our clients (e.g., frequency of meetings) to be billed on a monthly basis. I review these annually or adjust them periodically if there has been a significant change in the clients’ needs. Personally, when I am working with a contractor, I want to know what something is going to cost me, the total. I am uncomfortable being billed hourly with no cap.
sounds like a very thorough process… I may have to recruit you for a training program or two 😉